Selling on Amazon vs eBay: Which Is Better

selling on amazon vs ebay

Selling on Amazon vs eBay, both are popular options for individuals and businesses looking to sell products online. While both platforms have similarities, there are also some key differences to consider.

Selling on Amazon vs eBay

Amazon is known for its vast selection of products and competitive pricing. It offers a variety of selling options, including Amazon FBA, which allows sellers to store their inventory in Amazon’s warehouses and have Amazon handle order fulfillment and customer service; this can be an excellent option for those looking for a more hands-off approach to selling on Amazon. Amazon also offers a range of marketing tools, such as PPC advertising and email marketing, to help sellers promote their products.

On the other hand, eBay is known for its auction-style listings and the ability for buyers to bid on items. eBay also allows sellers to offer fixed-price listings, which can be a good option for those who don’t want to wait for an auction to end. eBay offers a range of seller tools and resources, such as the ability to customize your store and access detailed analytics.

Regarding fees, both Amazon and eBay charge sellers a percentage of each sale and additional fees for certain services, such as listing upgrades or fulfillment options. Considering these fees when deciding which platform to sell on is essential.

Ultimately, the decision to sell on Amazon or eBay (or both) will depend on your specific needs and goals as a seller. It’s essential to do your research and consider factors such as product niche, selling fees, and target audience before making a decision.

Comparison of Amazon and eBay


While Amazon and eBay are both popular e-commerce platforms, there are some differences in web traffic. According to recent data from SimilarWeb, Amazon receives significantly more web traffic than eBay.

As of May 2021, Amazon is ranked as the fourth most visited website globally, with an estimated 5.1 billion monthly visits. In comparison, eBay is ranked as the 23rd most visited website globally, with an estimated 925 million monthly visits; this means that Amazon receives significantly more traffic than eBay, which can translate to more potential customers and sales for sellers.

One possible reason for Amazon’s higher web traffic is its diverse product and service range, attracting a broader range of customers. Amazon also invests heavily in marketing and advertising, which can help drive traffic to the platform.

However, it’s important to note that web traffic alone does not necessarily translate to sales. Product quality, pricing, and customer service can impact a seller’s success on either platform. Ultimately, sellers must consider their specific needs and goals when choosing between Amazon and eBay as sales channels.


Regarding selling fees, there are some differences between Amazon and eBay that sellers should be aware of.

Amazon charges sellers a referral fee, which is a percentage of the sale price of each item sold. The referral fee varies by category, ranging from 6% to 45% of the item price. In addition, Amazon offers various fulfillment options, such as FBA and Seller Fulfilled Prime, which come with additional storage and order fulfillment fees.

On eBay, the fee structure is slightly different. eBay charges sellers a final value fee, which is a percentage of the total amount of the sale, including shipping costs. The final value fee varies by category and ranges from 2% to 12% of the total amount of the sale.

Amazon and eBay offer additional fees for certain services, such as listing upgrades or international selling options. It’s essential for sellers to carefully review the fee structures of both platforms and consider how they will impact their profit margins.

In general, Amazon’s fees may be higher than eBay’s, but the platform offers a broader range of services and tools, such as Amazon FBA, that can help streamline the selling process and increase sales.

Consumer trust

Amazon and eBay are well-known and trusted e-commerce platforms attracting many consumers. However, there are some differences in consumer trust between the two platforms.

One potential advantage of selling on Amazon is the platform’s reputation for customer service and trustworthiness. Amazon strongly focuses on customer satisfaction, and its customer service team is often praised for their responsiveness and helpfulness. Amazon also offers buyer protection policies, such as A-to-Z Guarantee, which can help build consumer trust.

On the other hand, eBay has a reputation for being a marketplace for unique and hard-to-find items and lower-priced products. While eBay also has buyer protection policies, such as eBay Money Back Guarantee, some consumers may hesitate to purchase from individual sellers rather than large companies.

However, it’s important to note that consumer trust depends on various factors, including product quality, pricing, and customer service. Both Amazon and eBay offer opportunities for sellers to build trust with consumers through positive reviews and ratings, fast and reliable shipping, and clear and transparent communication.

Advantages and Disadvantages of Selling on Amazon

Amazon store

Advantages of selling on Amazon

Large customer base: Amazon has a massive customer base of millions of users actively shopping for products; this allows sellers to reach a vast audience and potentially increase sales. Amazon’s customers trust the platform. Many Amazon Prime members enjoy fast and free shipping on eligible items, making them more likely to purchase products from Amazon than from other e-commerce platforms.

High traffic: Amazon is one of the most visited websites in the world, with billions of visits per month. This high level of web traffic can translate to increased visibility for your products and potentially more sales. Sellers can use Amazon’s search algorithm and product recommendations to increase the chances of their products being seen by potential customers.

Trust and credibility: As a well-known and established e-commerce platform, Amazon has built up a strong reputation for trust and credibility among consumers. Selling on Amazon can help build trust with potential customers and increase sales. Additionally, Amazon offers various programs, such as the Amazon A-to-Z Guarantee, which can help protect buyers and increase their trust in the platform.

Advertising and marketing tools: Amazon offers a variety of advertising and marketing tools, such as Amazon PPC (Pay-Per-Click) and sponsored products, which can help increase visibility and drive sales. These tools allow sellers to target specific keywords and demographics to reach potential customers who are more likely to purchase their products.

Fulfillment options: Amazon offers several fulfillment options, including FBA (Fulfillment by Amazon) and SFP (Seller Fulfilled Prime), which can help streamline the order fulfillment process and improve customer satisfaction. Using FBA, for example, allows sellers to leverage Amazon’s vast network of fulfillment centers and logistics capabilities to store, pick, pack, and ship their products to customers, which can save time and resources.

Global marketplace: Amazon operates in several countries and has many localized websites, allowing sellers to expand their business globally and reach customers in new markets.

Disadvantages of selling on Amazon

Fees: One of the primary disadvantages of selling on Amazon is the fees sellers must pay. These fees include referral fees, fulfillment fees (if using Amazon’s fulfillment service), and advertising fees. These fees can add up and reduce the profit margin for sellers.

Lack of interaction with customers: Amazon is a platform that prioritizes convenience and speed over personal interaction. As a result, sellers on Amazon may need more opportunities to engage with customers directly. This lack of interaction can make building customer relationships and gathering product feedback easier.

Competition with similar sellers: Amazon has a large number of third-party sellers, which can create a highly competitive environment. It can be challenging to stand out among other sellers offering similar products, and sellers may need to price their products competitively.

Limited control over branding and customer experience: Amazon has strict product listings, packaging, and customer service guidelines; this can limit sellers’ control over their branding and the overall customer experience. Also, sellers may need to compete with Amazon’s private-label brands, which can offer similar products at lower prices.

Risk of account suspension: Amazon has strict policies on product quality, customer service, and seller performance. If a seller violates these policies, their account may be suspended or even terminated, which can be detrimental to their business.

While there are certainly disadvantages to selling on Amazon, many sellers find that the benefits outweigh the drawbacks, and Amazon can be a highly profitable platform for those who approach it strategically.

Advantages and Disadvantages of Selling on eBay

selling on eBay

Advantages of selling on eBay

Personal interaction with customers: eBay allows sellers to communicate directly with buyers, which can help build relationships and foster customer loyalty.

selling on eBay fees: eBay offers a free monthly listing allowance to benefit small and medium-sized businesses looking to save on fees.

Flexibility in pricing and listing options: eBay provides various listing options, such as auction-style listings and fixed-price listings, which can be beneficial for sellers to adapt to changing market conditions and improve sales.

No competition with similar sellers: eBay allows sellers to have their unique storefront, which can help them stand out from competitors who sell similar products.

Global reach: eBay has a presence in over 190 countries, allowing sellers to reach a broad audience and potentially increase their sales.

Seller protection programs: eBay provides various seller protection programs, such as its Money Back Guarantee, which can help minimize the risk of fraud and seller chargebacks.

Opportunities for branding and customization: eBay allows sellers to customize their listings with branding elements, such as logos and colors, to help build brand recognition and stand out from other sellers on the platform.

Disadvantages of selling on eBay

Selling on eBay also has some disadvantages that sellers should consider before starting their business:

Payment processing fees: eBay charges a fee for processing payments through its managed payments program. These fees can add up quickly and eat into a seller’s profits.

Competition from other sellers: eBay has a large number of sellers, and competition can be fierce, especially for popular products; this can make it challenging for sellers to stand out and attract buyers.

Seller fees: While eBay offers a free listing allowance each month, sellers are still subject to various fees, such as final value fees, which can significantly impact their profits.

Limited control over the platform: eBay has strict policies and guidelines that sellers must follow. Any violations can result in account suspension or termination. Sellers also have limited control over the platform’s design and functionality.

Limited customer information: eBay limits the amount of customer information sellers can access, making it difficult to build relationships and market to repeat customers.

Returns and refunds: eBay’s return policy favors buyers, and sellers may be required to accept returns or issue refunds even if they disagree with the reason for the return.

Shipping and logistics: eBay requires sellers to provide accurate shipping information and meet specific delivery timelines, which can be challenging for sellers who need the infrastructure to handle shipping and logistics.

online shop

Which Platform is Better for Sellers?

When deciding which platform is better for sellers, it’s essential to consider several factors:

Target audience: Amazon has a broader reach and a larger customer base, while eBay attracts more bargain hunters and collectors.

Fees: Amazon charges fees for listing, selling, and shipping, while eBay has lower fees but charges for additional features and services.

Product categories: Amazon is better for selling new, popular products, while eBay is better for selling used or vintage items.

Customer interaction: eBay allows for more direct customer interaction, while Amazon prioritizes efficient transactions.

Competition: Both platforms compete with other sellers, but eBay has a higher proportion of individual sellers and less professional competition.

Brand recognition: Amazon is a more established and recognizable brand, while eBay has a reputation for being a marketplace for secondhand goods.

Remember, there is no one-size-fits-all answer to whether Amazon or eBay is better for sellers. It ultimately depends on the specific needs and goals of the seller. Amazon offers more traffic and higher fees, while eBay has lower fees and more direct customer interaction. Sellers should carefully evaluate each platform’s advantages and disadvantages and choose the one that best fits their business model and goals.

In-Depth Comparison of Amazon and eBay

Amazon and eBay are two of the most popular online marketplaces, with millions of users and a massive variety of products. While they offer similar services, some differences may make one platform more suitable for specific sellers. In this in-depth comparison, we’ll look at the advantages and disadvantages of selling on Amazon and eBay, so you can decide which platform is best for your business.

selling on amazon

Traffic and Reach

Amazon is known for having a massive customer base, with over 300 million active users worldwide; this means that sellers on Amazon have access to a huge market of potential customers. However, with so many sellers on the platform, competition can be fierce, especially in popular product categories.

eBay has a slightly smaller user base than Amazon, with around 185 million active buyers worldwide. However, eBay has a loyal following of users who come to the platform specifically to search for unique or hard-to-find items; this can be an advantage for sellers who offer niche products or collectibles.


Both Amazon and eBay charge fees to sellers for using their platforms. Amazon charges a referral fee, which is a percentage of the sale price of an item, and a monthly subscription fee for their professional selling plan. eBay charges a final value fee, which is a percentage of the total sale price, and fees for optional listing upgrades and seller tools.

eBay does not charge a listing fee for the first 50 items a seller lists monthly, while Amazon charges a per-item fee for each product listed on their platform. However, Amazon’s fees are generally lower than eBay’s, especially for higher-priced items.

Customer Interaction

One advantage of selling on eBay is the ability to interact directly with customers through messaging; this allows sellers to answer questions, provide additional information, and build a relationship with buyers. On the other hand, Amazon does not allow direct communication between sellers and buyers, which can make it more difficult to provide personalized customer service.

Branding and Marketing

Amazon has strict rules around branding and marketing, which can limit a seller’s ability to promote their brand or products. On the other hand, eBay allows sellers to create their own storefronts and customize their listings with branding elements like logos and banners.

Product Categories

Amazon is known for being an excellent platform for selling new, branded products in popular categories like electronics, home goods, and fashion. On the other hand, eBay is a popular platform for selling vintage and secondhand items, niche products, and collectibles.

Trust and Reputation

Amazon and eBay have built strong reputations with consumers over the years. However, Amazon is generally considered a more trustworthy platform due to its strict seller requirements and buyer protection policies. eBay has had a history of issues with counterfeit items and fraudulent sellers. However, they have taken steps to improve their trust and safety measures in recent years.


There is no one-size-fits-all answer when deciding between selling on Amazon and eBay. Both platforms have their strengths and weaknesses, and it ultimately comes down to the individual needs and goals of the seller. If you’re looking to sell new, branded products in popular categories, Amazon may be the better choice.

Specialize in vintage or niche items and want to build a more personalized relationship with your customers. EBay may be the way to go. Ultimately, it’s important to research both platforms thoroughly and choose the one that best fits your business model and goals.


1. Which platform has higher traffic, Amazon or eBay?

– Amazon generally has higher traffic than eBay, with millions of potential customers visiting the site daily.

2. Which platform has lower fees for sellers, Amazon or eBay?

– eBay generally has lower fees for sellers than Amazon, with no monthly subscription fee and lower commission rates.

3. Can sellers interact with customers on Amazon and eBay?

– While sellers can interact with customers on eBay through messaging and feedback, there is limited interaction with customers on Amazon.

4. Are there any listing fees on eBay?

– eBay does not charge any listing fees for a certain number of listings per month, while Amazon charges a fee for each listing.

5. Which platform is better for selling niche products?

– eBay may be better for selling niche products as it allows for more customization and flexibility in product listings.

6. Does Amazon or eBay have a better reputation among consumers?

– Amazon and eBay have strong reputations among consumers, but Amazon is generally considered the more trustworthy and reliable platform.

7. Can sellers sell handmade or unique items on Amazon and eBay?

– Yes, both Amazon and eBay allow sellers to sell handmade or unique items on their platforms.

8. Which platform is better for international selling?

– Amazon has a more established global presence, making it easier for sellers to sell internationally. However, eBay also has a significant international presence.

9. How do the return policies differ between Amazon and eBay?

– Amazon has a more streamlined and automated return process, while eBay allows for more negotiation and communication between buyers and sellers during the return process.

10. Which platform is better for beginners to start selling on?

– Both Amazon and eBay have their advantages and disadvantages for beginners, but eBay may be more beginner-friendly due to its lower fees and more customizable listings.

Last thought

In conclusion, both Amazon and eBay have their advantages and disadvantages. Amazon has a higher traffic volume, a well-known platform, and a larger customer base, making it easier to reach potential buyers. However, the fees can be high, and there needs to be more interaction with customers.

On the other hand, eBay offers no listing fees, more interaction with customers, and less competition with similar sellers. However, eBay’s traffic is lower than Amazon’s, and building trust with buyers can be challenging.

Ultimately, the choice between Amazon and eBay depends on your individual needs and preferences as a seller. It is essential to consider factors such as fees, customer interaction, and competition when making your decision.

If you want to reach a larger audience and are willing to pay higher fees, Amazon may be the better choice. EBay may be the better option if you prefer a more personalized selling experience and want to avoid listing fees.

Regardless of your chosen platform, it is essential to research, create a strong brand and product offering, and provide excellent customer service to build a successful online business.

Jenny Fischer

Jenny Fischer

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